james

I started my journey into hair at 15 doing work experience at a small salon called palmers in Birmingham where I found my interest and love for the trade. I then applied and secured a Saturday job at Toni & Guy and started full time in the summer of 2004.
After 3 years of intense training I graduated the Vardering in Manchester with a merit and continued working there for another 8 years achieving my directorate at 25, working at London fashion week and entering various competitions within and outside of the company.
I then moved to an independent company called James Bushell Hair and spent 5 years being head of education and training and more photographic work making it to regional finals in L’Oréal colour trophy and Wella trendvision and in 2018 reached the grand finals in wella.
I then moved to Evesham in April 2019 and joined The Iconic team in November and I’m extremely excited to be apart of this team and can’t wait to see what adventures the future holds for Iconic and myself.
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