I started my journey into hair at 15 doing work experience at a small salon called palmers in Birmingham where I found my interest and love for the trade. I then applied and secured a Saturday job at Toni & Guy and started full time in the summer of 2004.
After 3 years of intense training I graduated the Vardering in Manchester with a merit and continued working there for another 8 years achieving my directorate at 25, working at London fashion week and entering various competitions within and outside of the company.
I then moved to an independent company called James Bushell Hair and spent 5 years being head of education and training and more photographic work making it to regional finals in L’Oréal colour trophy and Wella trendvision and in 2018 reached the grand finals in wella.

I then moved to Evesham in April 2019 and joined The Iconic team in November and I’m extremely excited to be apart of this team and can’t wait to see what adventures the future holds for Iconic and myself.

Opening hours due to covid

 We will be  open seven days a week  from 8AM until 8PM Monday to Saturday and 10am to 4pm on Sundays.  Along with a host of other safety measures we’ve introduced, this will reduce congestion in the salon and help keep us all safe.  We know that demand will be high and can’t wait to welcome you all back.  However Covid 19 will not disappear overnight and safety has to be our overriding concern.

Due to social distancing rules our teams hours have had to change slighly.

James’s working times 

Monday 8am – 8pm 

Wednesday 2pm – 8pm 

Thurday 8am – 8pm 

Friday 2pm – 8pm 

Saturday 2pm – 8pm

Sunday 10am – 4pm once a month 


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