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Joico Colour Endure Violet Shampoo is a colour preserving cleanser, especially developed for blonde hair.

This colour depositing cleanser works effectively to help maintain and brighten cool blonde and grey hair tones. JoicoÉs exclusive Multi-Spectrum Defence Complex combines Green Tea with Antioxidants and UV Protectors to neutralise oxidation which can lead to the hair becoming brassy or yellow.

Recently reformulated to include JoicoÉs revolutionary Bio-Advanced Peptide ComplexÙ, Joico Color Endure Violet Shampoo replicates the DNA of healthy hair to repair damaged hair and prevent further hair damage. This technologically advanced complex offers a dramatic improvement in the hairs strength, health and natural shine.

Colour Endure Violet Shampoo has a gentle cleansing action and delicately sweeps away impurities without disturbing hair colour. Hair colour appears bright, true and vibrant,without brassy ordull tones whilst the hair is left healthy, clean and glossy.

Tip: For best results alternate use with Color Endure Coniditioner.

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