After a season of sun, sea, and styling, your hair might not be feeling its best. At Iconic Hairdressing, we’re seeing more clients than ever come in with post-summer hair stress: frizz, dryness, faded colour, and split ends. Sound familiar? If your strands feel brittle or your blonde’s looking brassy, don’t worry—we’ve got the pro advice and salon treatments to bring your hair back to life before the new season kicks in.
Here’s how to rescue your hair from summer damage and prep it for a glossy, healthy autumn.
☀️ What Causes Summer Hair Damage?
Even if you’re religious with SPF for your skin, your hair may have been left unprotected against the sun’s UV rays, saltwater, chlorine, and heat styling. Here’s what your hair has likely endured:
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Sun exposure fades colour and breaks down keratin, leaving hair weaker.
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Salt and chlorine strip moisture and roughen the cuticle.
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Humidity can cause frizz and expand the hair shaft, leading to breakage.
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Over-styling with heat tools adds extra stress to already vulnerable strands.
🧖♀️ Step 1: Detox & Clarify
Before you can repair, you need to remove summer build-up.
Our stylists recommend a clarifying shampoo treatment—especially if you’ve been using lots of SPF, dry shampoo, or leave-in products.
In-salon treatment option:
Book a scalp detox or deep cleanse shampoo and blow-dry to instantly reset your roots and refresh dull hair.
Homecare tip:
Use Joico K-Pak Clarifying Shampoo once a week to gently remove impurities without drying your hair out.
💧 Step 2: Deep Moisture Reboot
Sun-exposed hair is thirsty. A weekly mask or in-salon hydration treatment can make a world of difference.
Our recommendation:
Joico’s Moisture Recovery Treatment Balm is a hydration hero. Or opt for K-PAK’s Revitaluxe, which restores strength and moisture in one go.
In-salon hero:
Ask your stylist about our Joico 4-Step Hair Rebuild Ritual—a customised in-salon deep conditioning process that repairs bonds, strengthens strands, and restores shine in under 30 minutes.
✂️ Step 3: Trim the Damage
If you’re battling split ends or unruly layers, it might be time for a light dusting—or a whole new look.
Book a trim or restyle to snip away damage and reshape your hair for the new season. A blunt bob, soft layers or curtain bangs can instantly revive your look without drastic change.
🎨 Step 4: Refresh Your Colour
Summer can leave your colour looking faded, brassy, or patchy. A toner refresh, root gloss, or full colour revamp will restore vibrancy and shine.
Blonde feeling dull?
Try a Blonde Life Toning Service or a Color Wow Purple Foam at home to cancel out brassiness.
Brunette looking washed out?
A rich chocolate or toffee gloss can add depth and shine.
🔐 Step 5: Lock in Protection
Now that your hair is hydrated, strong and glossy again—protect it moving forward.
Must-have products for autumn:
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Color Wow Dream Coat – protects against frizz and humidity for up to 3 washes.
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Joico Defy Damage Shield – heat protection and UV defence in one.
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ghd Heat Protection Spray – a daily essential if you use straighteners or curlers.
You can shop all of these at Iconic Hairdressing—either in-salon or online
✨ Ready for Your Hair Revival?
August is the perfect time to hit reset. Whether you’re returning from a beach break or gearing up for a new work season, your hair deserves some TLC.
📍 Book your post-summer rescue session today at our Evesham or Pershore salons and let our expert stylists tailor the perfect repair plan just for you.