You’re not imagining it.
Many women notice their hair feels finer, flatter or less full as they get older.

At ICONIC Hairdressing in Evesham and Pershore, we see this every week — and we want you to know:
Thinning hair doesn’t have to mean losing your confidence.

Let’s explore why it happens and what you can do to keep your hair looking thicker, healthier and more youthful.


1. Hormones & The Natural Ageing Process

As oestrogen levels fall with age, hair naturally grows a little slower and strands can become finer.
The growth phase shortens, which means new hairs don’t reach the same length or thickness they once did.

This is completely normal — but the right cut, colour and care routine can make an incredible difference to how your hair looks and feels.

At ICONIC, we use Joico strengthening treatments to rebuild the hair’s structure and boost shine, so it looks fuller from root to tip.

2. Stress, Nutrition & Lifestyle

Stress, illness, poor sleep and certain medications can all impact how your hair grows.
Even mild nutrient deficiencies — such as low iron, vitamin D or protein — can lead to increased shedding.

A balanced diet, gentle scalp massage and professional care go a long way toward supporting new growth.
We’ll always look at your whole hair health picture, not just the surface.

3. Over-Processing or Heat Damage

Years of colouring, straightening or using hot tools can weaken the cuticle, causing hair to snap or look thin.
This isn’t always true hair loss — it’s often breakage.

At ICONIC, we prioritise Healthy Hair First.
We use Joico’s bond-building colour technology to strengthen from the inside out, so your hair can hold onto its length, density and shine.


4. The Wrong Cut for Fine Hair

The style itself can make fine hair look thinner — especially if it’s too long or too heavily layered.

For finer textures, precision shaping and soft volume are key.
A tailored cut that follows your natural fall and adds movement at the crown can instantly make your hair appear thicker and more youthful.

Our stylists are experts in short and mid-length shapes that lift the face and give effortless body — even on fine hair.

5. Colour That Creates Volume

Flat, one-tone colour can make hair appear thinner, while multi-dimensional shades create depth and the illusion of fullness.
Soft highlights or lowlights — especially with Joico’s gentle, glossy colour — add natural contrast and shine.

We often recommend subtle grey blending or balayage for a light-reflecting, voluminous effect.


How ICONIC Can Help

Thinning hair doesn’t mean you have to compromise on style.
With the right combination of cut, colour and care, we can help your hair look thicker, healthier and more confident.

At ICONIC Hairdressing, every appointment begins with a personal consultation.
We’ll talk through your concerns, check your scalp and hair condition, and design a look that brings back strength, shape and shine.


Send a message to arrange a consultation at:
ICONIC Hairdressing Evesham – 63 High Street, Evesham, WR11 4DA
ICONIC Hairdressing Pershore – 58 High Street, Pershore, WR10 1DU

New clients welcome — availability varies weekly.