Between UV rays, saltwater, chlorine, and heat, your hair goes through a lot in summer. If you want soft, strong, and vibrant hair all season long, follow these expert tips from the ICONIC team—powered by Joico, our salon’s go-to brand for healthy, beautiful hair....

Modern hair faces a tough world. Heat styling, air pollution, aggressive colouring, and UV rays test every strand—often leaving hair dry, weak, or faded. Many of us see the toll on our locks, and the results can feel frustrating, no matter how expensive our salon...