Between UV rays, saltwater, chlorine, and heat, your hair goes through a lot in summer. If you want soft, strong, and vibrant hair all season long, follow these expert tips from the ICONIC team—powered by Joico, our salon’s go-to brand for healthy, beautiful hair.
1. Shield Your Hair with a UV-Protectant Spray
Just like your skin, your hair needs sun protection! UV rays break down the protein in your hair and fade your colour faster.
ICONIC Tip: Use Joico Defy Damage Protective Shield before you head out into the sun. It guards against UV exposure and pollution while boosting shine and strength.

2. Deep Condition Weekly
Hydration is key in the summer when hair loses moisture from sun, sea, and heat. A weekly mask will replenish lost nutrients and prevent dryness and breakage.
Try this: The Joico K-PAK Revitaluxe Treatment works wonders on thirsty hair. It restores resilience, smoothness, and shine.

3. Rinse Before You Swim
Hair soaks up less chlorine and saltwater when it’s already wet. Rinse your hair before diving in to reduce damage and dryness.
Bonus Tip: Apply a leave-in conditioner like Joico HydraSplash Replenishing Leave-In before swimming.

4. Go Easy on the Heat Styling
Air dry whenever possible in the warmer months. If you must blow-dry or use hot tools, always protect your strands with a thermal protectant.
Salon Solution: Book in for our ICONIC Blow-Dry & Treatment Combo. It includes a Joico care ritual and a salon-finish style—perfect before holidays or summer events.
5. Book a Summer Trim
Heat, sun, and split ends are a triple threat. Book a trim every 6–8 weeks to keep ends healthy and your hair looking fresh.
Ready to Refresh? Book your Summer Maintenance Cut with our expert stylists in Evesham or Pershore.
🌟 Salon Treatments That Help
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Joico 4-Step Reconstruction Treatment – Ideal for post-holiday hair repair.
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Glossing Toner + Treatment Package – Keep your blonde bright or your brunette rich.
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Unlimited Blowdry Membership – Stay styled all summer, the healthy way.
Final Tip: Don’t DIY
Summer damage can be sneaky and cumulative. Let our Joico-trained stylists take a look and recommend the perfect homecare plan.
Book a complimentary consultation today!