Top 5 Ways to Protect Your Hair from Summer Damage

Top 5 Ways to Protect Your Hair from Summer Damage

Between UV rays, saltwater, chlorine, and heat, your hair goes through a lot in summer. If you want soft, strong, and vibrant hair all season long, follow these expert tips from the ICONIC team—powered by Joico, our salon’s go-to brand for healthy, beautiful hair....
Joico Defy Damage: Daily Hair Shield That Works

Joico Defy Damage: Daily Hair Shield That Works

Joico Defy Damage Protective Shield: The Daily Hero Your Hair Has Been Waiting For Modern hair faces a tough world. Heat styling, air pollution, aggressive colouring, and UV rays test every strand—often leaving hair dry, weak, or faded. Many of us see the toll on our...